From the 1930 city directory (more years on line at http://register.shelby.tn.us/index.php
) There are many other records online at that site as well.
Sherstrom Gus (Goldie) ctr & Designer h(ome) 270 N Waldran apt. 3
ctr & Designer is his occupation, I just don't know what it means. You could look for them in other years, it might give you a clue. N Waldran is today in The medical center of Memphis, just east of downtown, The cross street is probably Jefferson or court. It would be fairly easy to walk or take the trolly to downtown.