Search for content in message boards

Subscription price increase?

Subscription price increase?

Posted: 27 Sep 2011 10:48PM GMT
Classification: Query
Have prices gone up - or am I not remembering correctly?

Re: Subscription price increase?

Posted: 27 Sep 2011 11:14PM GMT
Classification: Query
Yes...and No.

From Randy Seaver's Geneamusings Blog:
"The deal is:

* Annual 12-month subscription for the "World Explorer" membership is $19.95 per month, or $239.40 per year. That is a 20% price reduction over the renewal price of $24.95 per month ($299.40 per year).

* Annual 12-month subscription for the "U.S. Discovery" membership is $9.95 per month, or $119.40 per year). That is a 23% price reduction over the renewal price of $12.95 per month ($155.40 per year).

For someone just starting out with Ancestry.com, this is a pretty good deal (33 cents per day for the US membership, 66 cents per day for the World membership).

In addition, a user can sign up for 14 days free membership. However, if you do this, you need to either subscribe or cancel your trial membership before the 14 days are over in order to avoid paying the monthly subscription rate.

Why is Ancestry.com offering discounted one year membership rates? I think that it's because of their "churn rate," which has been around 4% per month for the past two years. That means that 4% of their subscribers drop their subscription EVERY MONTH! That's almost 50% per year. If they can keep more of their new subscribers by offering a discounted yearly rate, that is good for Ancestry.com.

It would be interesting to know the churn rate for the Ancestry.com month-to-month subscribers, the quarterly subscribers, the half-year subscribers, and the yearly subscribers. Is the churn rate that much lower for the yearly subscribers that there is no need for a discounted annual rate for existing subscribers?"

Re: Subscription price increase?

Posted: 27 Sep 2011 11:41PM GMT
Classification: Query
Edited: 27 Sep 2011 11:44PM GMT
What?

Mine went from $29.95 to $34.95 ---- My numbers do not appear in your explanation. I'm not translating your post, I guess.
Attachments:

Re: Subscription price increase?

Posted: 27 Sep 2011 11:53PM GMT
Classification: Query
The pricing mentioned in Randy's Blog are for New Subscribers who take a 1 year subscription.

The pricing for monthly, 3 month, and 6 month subscriptions has indeed increased.

Even those with present yearly subscriptions don't get the discounted new yearly rates when they renew but at least the rates on yearly subscriptions hasn't increased.




Re: Subscription price increase?

Posted: 28 Sep 2011 12:13AM GMT
Classification: Query
Well, that's not very nice.

Re: Subscription price increase?

Posted: 28 Sep 2011 12:32AM GMT
Classification: Query
No, it isn't; but makes perfect business sense as it helps reduce the churn rate on short term subscriptions.

Apparently the churn rate for the yearly subscribers is substantially lower than the shorter term subscribers so Ancestry doesn't seem worried about that- yet.

If, however, yearly subscribers suddenly choose to not renew their subscriptions and let them expire and then re-subscribe to get the new lower rate we may see another change in pricing policy.

Re: Subscription price increase?

Posted: 28 Sep 2011 1:01AM GMT
Classification: Query
Edited: 28 Sep 2011 1:02AM GMT
It's like the commercial about the two little-boys, one doesn't get any ice cream. [The one who does is new-er]

Re: Subscription price increase?

Posted: 28 Sep 2011 2:46AM GMT
Classification: Query
Yep - we're subsidizing newbies, who get the reduced rate, with our full-rate repeat-subscriber business. Way to go, Ancestry - that's a nice Customer Rewards Program.

Re: Subscription price increase?

Posted: 28 Sep 2011 3:18AM GMT
Classification: Query
At least we are only doing it for the first year- after that renewals will be at the standard yearly rate.

Re: Subscription price increase?

Posted: 28 Sep 2011 1:58PM GMT
Classification: Query
That is an outrageous statement. At least you're only fleecing established customers for one year.

With my renewal email a few days ago, Ancestry says that I will continue to enjoy the exclusive benefits of a World Deluxe member. I've written twice asking them exactly what those exclusive benefits are. Nothing.

This slap in the face is the icing. I'm going to reduce my membership to US only.
per page

Find a board about a specific topic