Hello Gene, think I have written to you before, however, I couldnt pass this up!
The General Store there in Heald was owned by TF Phillips (Thomas Franklin Phillips) my great grandfather. He also had a large building built beside it at one time to house water well drilling equipment.
Early in the years, there was also a school across the street (cady corner to the church) that my father and his brothers attended.
Just wanted to add... :)