If one looks at a "normal" ancestry citation, for example, the 1820 census, we find the text string "ancestry.com" at least three different times in the citation:
The triplication is completely unnecessary. We only need to see that text string once - and I don't understand why it is considered "author" at all. Or, why an author is even needed in the case of the US census. Just a perfect example of filling out input boxes just to be filling out boxes.
It then adds a location (Provo, Utah USA) - which is totally unnecessary. Anyone can look them up.
Then, they give in the citation:
"Database online" - if a *.com is given in a source, this text string is obvious and completely unnecessary.
It then puts the word "year" in front of "1820", as if the reader can't tell 1820 in the name of the Census is a year.
Then: the text string "census place" in front of the place, as if the reader can't figure out that the following text is a place.
Note also the string "United States" spelled out instead of inititals "US", a personal pet peeve of mine. Any shortcut to shorten the citation without taking the away the substance, should be taken, IMHO.
So, a potential citation of:
1820 US Federal Census, www.ancestry.com
, Clermont, Ohio; Roll: M33_89; Page: ; Image: .. Record for David Earhart.
Ancestry.com, 1820 United States Federal Census (Provo, UT, USA, Ancestry.com Operations, Inc., 2010), www.ancestry.com
, Database online. Year: 1820; Census Place: , Clermont, Ohio; Roll: M33_89; Page: ; Image: .. Record for David Earhart.
Then... notice that even with including all of the extraneous b*s*, they left the page and image numbers blank!!
The extra length may not means much for on-line presentations, where you have lots of room, but will greatly lengthen footnote presentations in paper-published reports.