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Subscription price increase?

Replies: 20

Re: Subscription price increase?

Posted: 27 Sep 2011 5:14PM GMT
Classification: Query
Yes...and No.

From Randy Seaver's Geneamusings Blog:
"The deal is:

* Annual 12-month subscription for the "World Explorer" membership is $19.95 per month, or $239.40 per year. That is a 20% price reduction over the renewal price of $24.95 per month ($299.40 per year).

* Annual 12-month subscription for the "U.S. Discovery" membership is $9.95 per month, or $119.40 per year). That is a 23% price reduction over the renewal price of $12.95 per month ($155.40 per year).

For someone just starting out with Ancestry.com, this is a pretty good deal (33 cents per day for the US membership, 66 cents per day for the World membership).

In addition, a user can sign up for 14 days free membership. However, if you do this, you need to either subscribe or cancel your trial membership before the 14 days are over in order to avoid paying the monthly subscription rate.

Why is Ancestry.com offering discounted one year membership rates? I think that it's because of their "churn rate," which has been around 4% per month for the past two years. That means that 4% of their subscribers drop their subscription EVERY MONTH! That's almost 50% per year. If they can keep more of their new subscribers by offering a discounted yearly rate, that is good for Ancestry.com.

It would be interesting to know the churn rate for the Ancestry.com month-to-month subscribers, the quarterly subscribers, the half-year subscribers, and the yearly subscribers. Is the churn rate that much lower for the yearly subscribers that there is no need for a discounted annual rate for existing subscribers?"

SubjectAuthorDate Posted
CampbellJill 27 Sep 2011 10:48PM GMT 
AGHatchett3rd 27 Sep 2011 11:14PM GMT 
CampbellJill 27 Sep 2011 11:41PM GMT 
AGHatchett3rd 27 Sep 2011 11:53PM GMT 
CampbellJill 28 Sep 2011 12:13AM GMT 
AGHatchett3rd 28 Sep 2011 12:32AM GMT 
CampbellJill 28 Sep 2011 1:01AM GMT 
ludlowbaylive 28 Sep 2011 2:46AM GMT 
AGHatchett3rd 28 Sep 2011 3:18AM GMT 
DCribb53 28 Sep 2011 1:58PM GMT 
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