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Competition heats up - will this nudge Ancestry toward their browser alternative?

Replies: 31

Competition heats up - will this nudge Ancestry toward their browser alternative?

Posted: 27 Jun 2013 4:59PM GMT
Classification: Query
Edited: 27 Jun 2013 5:02PM GMT
Ancestry's autosomal test is now the same price as *both* of the "other" companies. One is having a sale, but they say if they have enough orders they'll lower the price permanently. (Personally, I think that wording is just a way for the company to save face as they succumb to the autosomal test price drops.)

We know that Ancestry doesn't think that a chromosome browser is the way to go, but they hint that they're building something better. We here in the forums see the value of testing at Ancestry even without the tools (all the matches! all the trees!), but will we start seeing a mad rush toward that other company by people who will boil their choice down to "This one has a chromosome browser. This one doesn't"? (Especially the anti-Ancestry-for-other-reasons contingent?)

More importantly, is Ancestry going to worry about this and push out some features that will better separate them from the pack? (Probably not, but I hope so.)

(Edited to add: Sorry for the vagueness, but I don't want to risk crossing the border into advertising for any other companies. The equalization of prices among all three companies is an important development, though.)
SubjectAuthorDate Posted
Shari S. 27 Jun 2013 10:59PM GMT 
McCorkleAusti... 27 Jun 2013 11:12PM GMT 
Shari S. 28 Jun 2013 1:02AM GMT 
chi1k 28 Jun 2013 2:01AM GMT 
McCorkleAusti... 28 Jun 2013 5:26PM GMT 
MJ782 29 Jun 2013 1:40AM GMT 
McCorkleAusti... 29 Jun 2013 3:35PM GMT 
jbarry6899 29 Jun 2013 4:42PM GMT 
robertspeers1... 30 Jun 2013 10:11PM GMT 
sherburl 29 Jun 2013 4:45PM GMT 
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