I do not believe this! A couple of hours after finally giving in and buying FTM 2014 for $39.99, I did a Google on "new features ftm 2014" and I got a link the the Shop page of ancestry.ca. This is not what you see if you enter ancestry.ca and then navigate to the Shop page, which still just shows the one Buy button. The attached image is what I found at the Google link to the Shop page, after I clicked on the Upgrade Info button. I just corresponded with the ancestry.ca support people about the upgrade issue... could they not have given me a tip to just wait a day or two? Arghhh!