Yes, Wm Wilson is his name and Eccleshill his residence.
The other thing that worries me about that image sample is the question of whether Wm Wilson should be keyed as a father at all? Because there are no headings on the page, it isn't clear whether all the entries are "bastardy" receipts, or if some are payments made for some other reason (not necessarily poor law offences of any kind.) On this type of page, I have only been keying the names in the entries along the lines of "John Smith as Deposit till the Lying-in of Mary Brown.", and ignoring the ones which only have men's names in. I hope I haven't done these wrong! It would seem strange to key the men's names as "father" when there is no primary person's name to key?